What is Mazda KODO design?

By Product Expert | Posted in Brand Info, FAQs on Tuesday, May 5th, 2020 at 9:02 pm
2019 Mazda lineup

KODO: The Soul of Motion – The Science of How Mazda Turns Automobiles into Art

With the 2020 Mazda recently winning the World Car Design of the Year for 2020, we thought we’d explore what makes Mazda vehicles so distinct from other brands. The answer to the success of Mazda in recent years lies partially in their design philosophy: KODO.

What is Mazda KODO design?


 View our New KODO-Inspired CX-30 Inventory


What is KODO?

The head of Mazda Design, Mr. Ikuo Maeda, describes KODO as the Soul of Motion. It’s a design philosophy that is intended to evoke the beauty of a living creature in motion. Mr. Maeda explains the concept like so:

Seeing the beauty of instantaneous motion in a living creature can be a strikingly emotional, inspiring experience.

Fascinated with this feeling, the [Mazda] designer relies on his honed aesthetic sensibilities to recreate it in a beautiful, pure, three-dimensional form.”

Ikou Maeda, Mazda Design department executive officer
Ikou Maeda

In the end, KODO is “about creating cars that embody the dynamic beauty of life — cars that visually suggest different expressions of this energy.” KODO is also intended to unify the Mazda lineup, making each model immediately identifiable as a Mazda. While inherently similar, each model is distinct, much like siblings in a family. No one will confuse an MX-5 Miata with a CX-5, but they’re both easily categorized as a Mazda. Learn more about KODO design here.

The Newest KODO-Inspire Vehicle

New for 2020, the Mazda CX-30 is a compact crossover SUV. It’s bigger than the CX-3, but smaller than the CX-5, making it perfect for small families and couples. It combines the efficient performance of the 2.0-liter Skyactiv-G engine, the excellent chassis of the Mazda3, and the practicality of the CX-5. There’s nothing else like it on the market.

Want to know more about the Mazda CX-30, like how much it costs or what features come standard? Take a look at our CX-30 overview.

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